There are things grape growers can do to cut costs . .. to some extent. But oftentimes quality will suffer . . . It's a real catch 22 situation - you need to provide the best grapes possible, but folks just aren't in the market to purchase now - even with some great grapes available from nationally recognized vineyards (Casey - I'm hopeful you will be able to sell all of yours eventually).

That said, there are still some varieties that are very sought after and continue to command top dollar down in Santa Barbara County . . . but I guess we'll have to wait and see what happens over the next two months . . .

One thing not mentioned here is that I believe many wineries are not doing well at all and trying to do whatever they can pre harvest to raise enough capital to make it worthwhile to purchase grapes . . . I can foresee many grape bills being unpaid in early 2010 if things don't turn around - which will in turn cause even more problems moving forward . . .

The answer - BUY MORE WINE!!!!!

Cheers!