I have noticed that as well. Same thing with Rosenthal. Some of the "first generation" small production winery importers are branching out and refreshing their brand. Due in part to losing some producers but probably also tired of the "second" or "third" generation importers eating their lunch via hot new shiny wineries. I have definitely had my interest piqued more often by KL or Rosenthal offerings than I remember was traditionally the case.

That said, a lot of the new additions are $25-$30 and up per bottle, not so many new additions under $20 retail.