there are some that rise above being good. In the aftermath of the fires, wineries cranked up their email blasts, telling heartfelt stories of avoiding and surviving the wildfires and, most importantly, telling that they are fully open for visitors.

In the flurry of "we're ok, come visit" messages, one was different. It began with "We hope you are safe..." a statement that they know many of their customers are in the area of fires.

The message of most is "we are ok..." and the one was "are you ok?" In the moment of high emotions of being in the middle of these disasters, seeing people displaced, and helping friends dig out, the message from Navarro hit home. They were singular in expressing concern for customers rather than for themselves.

I think I'm low on gewürztraminer